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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy

Written by Thomas

Topics: Other Books

Amazon.com Price: $14.93 (as of 2010-03-16 18:08:59 GMT) Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product.
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
 
Manufacturer: Wiley
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Product Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Product Details
  • ISBN13: 9780470051245
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

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Posted on 2 November 2009

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