Building Findable Websites: Web Standards SEO and Beyond »

Building Findable Websites: Web Standards SEO and Beyond

Written by Thomas

Topics: Business Books, CSS Books, Graphic Design Books, Other Books, Photography Books, SEO Books, Typography Books, Usability Books, Web Design Books, Web Development Books

Amazon.com Price: $29.69 (as of 2010-03-19 13:31:57 GMT) Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product.

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Building Findable Websites: Web Standards SEO and Beyond

Manufacturer: New Riders Press
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Product Description

This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

Help more people find your site

Help users find content within your site

Encourage return visits

The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.