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| Selling Usability: User Experience Infiltration Tactics |
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| Manufacturer: CreateSpace |
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| List Price: $24.95 |
| Sale Price: $24.95 |
| Availibility: Usually ships in 24 hours |
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| "Here's Why All Serious Usability Professionals Are Reading This Book Now" You no longer need to justify usability. Buy this book and learn how these underground tools allow you to easily sneak usability into any organization. These methods always work. * Discover how to help your organization easily increase profits with UX. * Learn how to avoid the selling mistakes that can kill your usability career. * Transform skeptics and the enemies of usability into powerful advocates. * Advance your career and boost your influence without doing marketing. Selling Usability: User Experience Infiltration Tactics is for usability professionals who are struggling to justify and sell their work to others. |
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Looks like a great book. I will have to check it out. One book that has been helpful to me, in helping me make good business decisions
in my career, is a book titled, “Reinvent Your Enterprise” by Jack Bergstrand. It shares findings from the first company ever prototyped using knowledge work productivity principles with essential implications for every company.