
1. Hi , who are you and what do you do?
My name is Michelle Krasniak and I am the Media Relations Manager at Fuel Brand Group and a freelance writer. I write website content, newsletters, brochures, SEO articles…the list goes on. I can even write you a user’s manual for some telecom switching equipment! (c’mon admit it…you’re soo jealous) I have a blog, inherwritemind.com, but I’ve been really bad at updating it lately.
2. Describe a typical day at work?
This is where people usually start to hate me ;-) I work from home so no day is ever typical. I don’t have a set “work time” per se right now. *eyes roll* Seriously though, some times are busier than others so on those days I’m working at 8 am until noon or so, do something else for a little while and then end up back working from 3 until 9. I usually eat dinner at my desk. Yes ladies, my husband Jeff cooks dinner. No ladies, you can’t have him.
3. What do you enjoy most about your work?
The freedom of it. I know this is what everyone says but it’s true! This working for myself thing was the best move I’ve ever made. The company that I worked for previously would have preferred to lay me off due to the bad economy than downgrade their toilet paper, so I think it was a wise move.
With my writing, I like taking a client’s jumbled thoughts and ideas and making them sound “pretty.” Hearing “Yes! That’s exactly what I was trying to say!” is a great feeling.
4. What do you like least about your job?
Nothing. All of my complaints have to do with me and my horrible procrastination! :-)
5. What is your worst enemy of creativity?
Where do I start? On any given day it could be the weather, my bulldog Simon’s attitude problem, my lack of Swedish Fish or my general lack of desire to do anything. That one’s the hardest to get over. Luckily those days don’t happen very often!
6. What do you do when you start a new project and you have NO ideas?
I do laundry, bother the dog, surf the Internet for news stories that get me riled up or sit at my desk and just start typing words and eventually my brain gets up to speed.
7. What inspires you the most?
Everyday life. From the people I encounter to the things that happen around me. It’s an interesting world out there!I love the people on Twitter. There are so many great minds! You can find anything from a wine recommendation to a pep-talk.
8. Do you listen to music while working? And if “yes” what music do you listen to?
Not usually but a few times in the past month I’ve overdosed on Swedish Fish while working and have found myself listening to some of Britney Spears’ latest stuff. My family recently staged an intervention because of this.
9. How do you deal with criticism?
I think I’m pretty good at dealing with it. It depends on how it’s delivered. If I only get a “Oh my…this is really horrible.” Then I may get a little bit mouthy. :-) Thankfully that has never happened! When delivered in a respectful manner with reasons why it’s not what they were looking for, then I’m ok with that. I think feedback of all kinds is good for the soul. It helps us perfect our craft.
10. What does your workspace look like?
It’s a circus of candles, bills, lotion, my phones, animal crackers, tissues…it’s horrible! I’ll include a pic to hopefully shame myself into making it nicer. The rest of the house is really neat and orderly but my office is a train wreck for some reason:

11. Do you remember the very first web-project in which you were involved?
Yes. I was tasked with writing the content for the website of a telecom company where I was a technical writer. One of the engineers I had to work with constantly swore at me in the office and then tried hitting on me later that evening in a restaurant. After that, my favorite saying became, “You can’t polish a turd.” Writing about telecom equipment for five years puts you in a position where you can write about anything in the future.
12. Is there any advice you would give our readers?
This may be past its prime but get on Twitter! I’ve been really shy about advertising my services but recently I’ve taken a few steps out there and the response has been great! I would have never networked with this many people otherwise. Personally, I think a lot of those other social networking sites are lacking in “community” options.
13. What has been the most fun project to work on so far?
Fuel Brand Group and Fuel Brand Network websites. In addition to being a great team to work with, these are projects that I truly believe in, making the writing a pleasure. Thanks to Adelle, Josh, Joe and Emil for making it all pretty darn cool. :-)
14. Imagine yourself in 15 years… what do you see yourself doing?
Still writing regularly and maybe trying my hand at starting a business that has something to do with dogs…maybe a doggie daycare or a pet motel. Oh…I also *hope* to have a novel written (and published) but then. Such a cliche, I know.
15. Please tell us 3 people who we should do this Interview with (Why them?).
Emil Wisch- @emilwisch- He’s a really friendly, open guy who is a lot of fun to talk to. He’s the Community Manager at Fuel Brand Group and he does a great job using his personality to get the name and brand out there to the masses.
2) Chris Rossi @modbird- She is just so damn nice and the woman comes out with a new talent every week! And she kicks ass at it too!
3) Alex Johnson @alexjohnson- I think her Tweets are so funny! She is a very multi-dimensional professional who…um…. I think her Tweets are so funny! I like how she puts personality into her messages. I think more people should do that.
Michelle…thank you very much for answering our questions :-)
So if you want to visit Michelle you should do that now: Visit http://inherwritemind.com/ or leave her a comment here! :)










Twitter Updates
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Hey Michelle,
thx again for doing this Braintalk with us. And somehow i knew that the word “lotion” in a braintalk would come up first by a female “braintalker” :) :)
Nice read (though I wouldn’t expect anything less from a writer!). Having a little more experience in the field now, I would definitely say that the freedom is such a great element to the job.
It’s also good to see someone who isn’t afraid to admit to their procrastination – I’m incredibly embarrassed by mine, as I feel I should always be doing something. Sometimes, though, it’s just as productive to stop and do nothing for a bit.
I’m sure I’ve come across your blog before – definitely one to add to the reading list, and a cool design too.
@Thomas- thank you so much for asking me to do it. I had a lot of fun! Want to play a game? I’ll give you a buck if you can find 3 lotions in that crazy picture :-)
@Jasper Tandy- You’re definitely right, it really is good to do nothing now and again. But I too feel really guilty if I’m heading in that direction. Thanks for the comment!
2 on the desk and one at the side ? :)
@Thomas! Lucky guess! :-) Thank goodness I only wagered $1!
Great interview Michelle! For those of you who don’t know her…I’ve personally known her for over 15 years and she is one kick ass lady (no I’m not being partial). Very talented writer and boy..I cannot wait for her novel to come out!
Ah yes. My favorite Nov. 12th birthday sharer! :-) You will no doubt play a large part in that novel. Don’t worry…I won’t hold back ;-) AS always, thank you for your support and kind words.
I’m a huge fan of Michelle’s work! By far the best writer Ive had the pleasure of working with. Just for the record, the ‘jumbled thoughts’ she references. They are likely mine…. Pity I didn’t have her look over this comment :)
Aww Josh! Thank you for your kind words, as always! It really wasn’t you I was referencing when I said that, but now that you mention it… :-)